●●●●Celebrating a journey of empowerment, convenience, and digital transformation across the country
Jumia logo
By Our Reporter
Jumia, Africa’s leading e-commerce platform, is celebrating 13 years of transforming the way Nigerians shop. Since its launch in 2012, Jumia has evolved into more than just an online shopping destination. It has become a catalyst for economic growth, digital inclusion, and everyday convenience for millions of Nigerians.
From small business owners and rural consumers, Jumia has played a key role in shaping a more inclusive digital marketplace.
Over the past decade, the platform has helped hundreds of local and international brands reach customers across the country, while also supporting thousands of sellers with tools, training, and access to logistics and digital payments.
To commemorate this milestone, Jumia is launching the 2025 Anniversary Campaign under the theme “Enjoyment Overload”, running from June 2 to June 22. While the campaign will feature attractive deals from Nivea, Xiaomi, Itel, Diageo, Ecoflow, Skyrun, Oraimo, Adidas, Reebok, Unilever, Reckitt, and more, it also reflects a deeper celebration of the brand’s enduring impact.
“We are proud of the journey so far, not just in terms of business growth, but in the real-life stories of empowerment and access that Jumia has made possible. With this anniversary campaign, we’re pulling out all the stops to create a celebration that rewards loyalty, excites new users, and showcases the very best of what e-commerce can offer. This is our way of saying thank you to the millions of Nigerians who have grown with us, challenged us, and inspired us every step of the way,” said Sunil Natraj, CEO, Jumia Nigeria.
“Beiersdorf Nigeria owner of Nivea Brand, is proud to partner with Jumia as the Platinum Sponsor for the 2025 Jumia Anniversary Celebration. This three-week event allows us to showcase our commitment to skincare innovation and reward consumers nationwide.
NIVEA will highlight key innovations, including our new NIVEA SUNSCREEN – UV Face, re-launched Deep Maxx Tech Body Lotion, and Radiant & Beauty Even Glow, specially designed to meet the unique skincare needs of African skin. Through this partnership, we’re bringing trusted skincare solutions to more Nigerians, with exclusive discounts and a 4.5 million Naira grand prize for the top shoppers,” said Dele Adeyole, Country Manager, Beiersdorf Nivea Consumer Product Limited.
Shoppers can look forward to daily flash deals, brand days, games, treasure hunt, and exciting giveaways from Jumia and partner brands.
As Nigeria’s digital economy continues to evolve, Jumia remains committed to simplifying daily life through technology, innovation, and a customer-first approach.
About Jumia
Jumia is a leading pan-African e-commerce platform, with operations across 9 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.
The Jumia platform consists of a marketplace, which connects approximately 70,000 sellers with customers, a vast logistics network, which enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets.
Media Contact Robert Awodu – Regional Head of Communications and Public Relations, Sub-Saharan Africa – [email protected]
For more information about Jumia, follow us on LinkedIn: Jumia Nigeria and Twitter: JumiaNigeria
5 Reasons You Can’t Miss Jumia’s 2025 Anniversary Celebration
The countdown is on! Jumia is rolling out a campaign for one of its biggest celebrations of the year, and trust us, you don’t want to miss it. From June 2 to June 22, Africa’s #1 online retailer is going all out with Enjoyment Overload, the kind of campaign that turns your cart into a celebration.
Here’s why you need to set a reminder (or five):
1. Explosion Day – The Ultimate Kickoff
Mark your calendars for June 2, because Jumia is starting things off with a bang. Explosion Day will feature jaw-dropping deals across all categories, from tech and fashion to groceries and beauty. If you’ve been waiting for the perfect moment to grab that wishlist item, this is it.
2. Daily Brand Days with Exclusive Offers
Each day during the campaign will highlight top brands like Xiaomi, Nivea, Oraimo, Adidas, Itel, and more. These Brand Days come with curated discounts, exclusive bundles, and special product drops. It’s your chance to shop directly from your favorite brands and unlock unbeatable value.
3. Treasure Hunts That Test Your Skills
Think you’re quick and observant? Prove it. Jumia’s legendary Treasure Hunt returns during the campaign, giving you a chance to score high-value products at incredibly low prices – if you can find them. Clues will be dropped, and only the sharpest shoppers will win.
4. Jumia Scavenger Hunt – A One-Day Showdown
On June 13, 13 lucky shoppers will walk away with shopping vouchers in the Jumia Scavenger Hunt. Get ready to decode clues, explore the platform, and unlock rewards – it’s a fun challenge with real prizes up for grabs.
5. Daily Emoji Games & Prizes
Every day of the campaign brings a new round of the Emoji Challenge—a fun, interactive game where you can win exciting rewards by guessing products, solving puzzles, or simply showing off your emoji skills. It’s light-hearted, competitive, and just another reason to check in daily.
Bonus: It’s All About YOU
More than anything, this campaign is a thank-you to you, our loyal customers who have been part of our 13-year journey. Whether you’re a seasoned Jumia shopper or just getting started, this is your celebration.
So are you ready to shop from June 2 to 22 for your own portion of the Enjoyment Overload?
Visit www.jumia.com.ng and follow Jumia on social media for updates, surprises, and insider tips throughout the campaign.
