Jonathan Peace
By Our Reporter
Nigeria’s indigenous fragrance and body care brand, Majestic Roobee, has launched Abuja’s first experiential perfume studio, offering residents a destination to create personalized scents in a wellness-focused environment.
The studio allows customers to formulate their own perfumes using natural ingredients, premium fragrance oils and essential oils. The concept combines creativity, self-expression and wellness, while promoting the use of safe, skin-friendly ingredients.
Speaking at the unveiling in Abuja, Founder and Chief Executive Officer of Majestic Roobee, Jonathan Peace, described the project as a deliberate shift from the traditional model of buying ready-made perfumes to an interactive experience where customers design fragrances that reflect their individuality.
She said the company, which has operated for more than six years, developed the studio in response to growing demand for premium, personalized fragrance experiences, and to encourage the use of natural inputs that are safer for the body.
The launch drew beauty enthusiasts, entrepreneurs, influencers and fragrance lovers, many of whom described it as a first-of-its-kind concept in the capital.
Guests who participated in the perfume-making sessions applauded the opportunity to blend their own fragrances from a wide selection of IFRA-approved aroma compounds and essential oils. They described the process as creative, therapeutic and refreshing.
Others commended the studio’s ambience, noting that it merges relaxation with luxury while giving customers full control over the scents they wear.
*Call For Support For Local Manufacturers*
Peace used the occasion to advocate stronger government support for indigenous players in Nigeria’s fragrance and cosmetics industry.
She said access to affordable financing, improved export opportunities and reduced import duties on essential production materials would help local brands compete more effectively in international markets.
She also challenged the notion that locally made fragrances are inferior to imports, insisting that Nigerian brands have the capacity, creativity and technical expertise to produce fragrances that meet global quality standards.
Also speaking, Majestic Roobee associate Jennifer Ibrahim urged consumers to prioritize authentic fragrances formulated with safe ingredients. She cautioned against products containing harsh chemicals that could affect the skin, and advised care when applying alcohol-based perfumes to sensitive areas of the body.
Ibrahim further called for greater collaboration between government agencies and indigenous beauty businesses to deepen consumer awareness and strengthen the competitiveness of locally produced brands.
With the opening of Abuja’s first perfume studio, Majestic Roobee is positioning itself at the forefront of experiential fragrance retail in Nigeria — a space where creativity, wellness and luxury converge, and where home-grown premium fragrance brands can showcase their potential.
